A revolutionary new technology that allows customers to order products or access information with just the tap of a smartphone could transform the online marketplace, an expert says.

Hello Merchant founder Tracy Hazlewood says the pioneering new sticky platform will provide the most cost-effective way for retailers to offer online sales – and can also help breathe new life into town centres and tourist attractions.

Sticky has been developed by an award-winning tech team in Leeds and Telford-based Tracy is among the first people in the country to be offering it to retailers.

A sticky is a branded sticker that can be stuck to shop windows, pub tables, information points and check-in desks and can take a customer’s details, allow them to place an order or offer useful information with just a single tap of a smartphone.

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